Browsing: functional

Omega-3 fatty acids are among the most widely used functional ingredients in pet food and supplements as humanization drives increased focus on companion animals’ health and…

As health and wellness have become dominant trends in pet food marketing, functional ingredients have become increasingly important in appealing to consumers. Functional ingredients are added…

Pet food manufacturers must recognize that 90% of consumers view their pets as family members, fundamentally reshaping product development and marketing strategies across the category, according…