Top 3 trends in 2026: pet owners continue to drive focus

The trends of 2026, according to experts in all segments of the pet food industry, are shaping up to look a lot like the trends of 2025, with more nuance and even more emphasis on pet owner demands. Each trend covered below plays to the idea of pets-as-family, with consumers asking for more research, more customization and, most importantly, more for their money.